Nike Basketball Debuts ‘Count On Kobe’ Campaign

Sports
Like Us On Facebook
Like Us On Facebook

Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM.

Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.

From the official release:

“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.

“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”

“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”

“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.

“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”

Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.

via Pro Basketball Talk

Photo Credit: Getty Images

Share Tweet
React

Julian Sonny

From the sandy beaches of Hawaii, to the streets of New York: Julian has seen it all. His lifetime of travels has given him a broad scope of knowledge and an eclectic taste unlike any other in the tri-state area. Julian has often been compared to cultural icon, The Rock, because of his unequivocal work ethic and warrior-like stature.

More In Sports

Sports Joseph Milord

This Might Literally Be The Greatest Mini Golf Hole-In-One Ever

Brace yourselves: What you’re about to watch literally may be the greatest mini-golf shot you’ve ever seen. Now, I know what you’re thinking, and I’ll be the first to admit it: Our generation uses the word “literally” too much, literally. This is literally the greatest movie ever; that’s literally the most amazing that’s ever happened; […]

Sports John Flynn

How The Clippers Will Inevitably Suffer If Sterling Remains As Owner

Yesterday, Chris Paul and Doc Rivers discussed boycotting the NBA until Donald Sterling is no longer the official owner of the Clippers. Although Sterling’s wife, Rochelle, sold the team to Microsoft honcho Steve Ballmer for a record-obliterating $2 billion, Donald Sterling has since launched anti-trust lawsuits against the league, delaying the official sale. Sterling has […]

Also On Elite

Women

The ‘Beyoncé Voters’ Tumblr Combines Bey Lyrics And Powerful Images Of Women

In case you haven’t heard of the latest Tumblr gaining traction across social media, Beyoncé Voters, your Monday is about to get all the more unproductive. This website features memes mixing Beyoncé song lyrics with images of strong women in the news today. Using lines like “Tennis shoes don’t even need to buy a new dress” over […]

Dating

Addressing The Ever-Perplexing Question, Can Men And Women Be Just Friends?

It’s a question that we’ve all faced at least once in our lives, and it divides opinions like the general public’s preferences on Marmite: Can men and women be just friends? I’ve met people who swear that men and women can never just be friends and that something more must be going on if they’re […]

Women

#TBT: What Every Basic Girl Loved Most About Limited Too

In late 1990s and early 2000s, Limited Too was a Gen-Y girl’s Mecca. This is where you could find, literally, everything and anything that you could ever desire. Did you want a clear backpack in the shape of a sunflower? Well, they had that. Did you want lipgloss with tiny sequined stars in it? They […]

Sports

These Crazy Sports Fans Show What True Passion Is All About (Video)

Over the course of a year, sports fans really do get to embrace life to the fullest. Diehard fans follow their team throughout the country, soccer fans wake up at ungodly hours on the weekends to watch the Premier League. Football fans wait all year long for those three months of happiness, and baseball fans […]

World

Entire Island In Fiji Is Preparing To Evacuate Because It Could Be Underwater Very Soon

The Pacific island nation of Kiribati just bought one of the Fiji islands for $8.8 million so the former’s 110,000 people can have somewhere to go when their homeland becomes completely submerged due to climate change. According to the Guardian, Kiribati President Anote Tong is awaiting parliamentary approval for the purchase of the 7.7-square-mile island […]

Envision

What Types Of Powers Would Your Favorite Websites Have If They Were Superheroes?

Websites: They’re just like superheroes. If you think about it, Google would be the unstoppable powerhouse with an untamable obsession with world domination. Facebook, on the other hand, would be “an eccentric young billionaire who runs a company used by basically everyone.” All of this comes according to these illustrations drawn up by a user, who […]