Lifestyle

Nike Just Made The Most Epic Video To Unveil LeBron James' New Sneaker

by Adam Silvers

Yesterday, in his hometown of Akron, Ohio, LeBron James unveiled his latest sneaker, the LEBRON 13.

The shoes are equipped with the latest Nike technology, of course, but they also serve as a tribute to King James' legacy.

The LEBRON 13s bear the word Akronite as well as an homage to LeBron's 1984 birthday, serving to solidify the relationship between the Cavaliers superstar, the city of Cleveland and the state of Ohio.

One of the coolest details about the shoe is the video produced by Nike to celebrate the launch.

The clip showcases the sneaker, LeBron's rise from the city of Akron and the thousands of Ohio children James helps through his foundation.

There's even a violin player.