In theory, fan giveaways are very simple to execute. Whatever you give freely to your loyal fans at a game, just make sure it’s: 1. cheap and 2. in your team’s colors, and you should be fine. One would think.
But after an awkward experience that resulted from one seemingly harmless act of goodwill, the Chicago White Sox might have to add a third guideline to the “Giveaways for Dummies” handbook: 3. Make sure it in no way invokes racially charged stereotypes.
With rain predicted by Chicago weather forecasts for the White Sox’s weekend matchup against the Angels, fans who came through the gates at US Cellular Field were handed free ponchos, conspicuously complete with pointed hoods and a white color schemes.
Once the rain came down, the hoods came out, and the generous gesture from the White Sox went all wrong.
White poncho giveaway night at White Sox game looked like a Klan rally. pic.twitter.com/j4YK0TmSbH
— Mike Vincent Popelas (@popmvp1) July 4, 2014
We’re inclined to believe the next team to try something like this will think it all the way through, but the combination of harmlessness and humor in this instance is just too good to not hope it happens again.
— Jeremy Dinkin (@jeremydink) July 4, 2014
— Brandon Hoops (@courtsidehoops) July 3, 2014
H/T: Total Frat Move, Photo Courtesy: Twitter