Chicago is in a pure Bulls-frenzy after shocking the world, beating the world champion Miami Heat in the opening game of their round two Eastern Conference semi final match up.
And without Derrick Rose, Luol Deng and Kirk Hinrich in the line up, the victory is all that much sweeter. So as game two returns to south beach, people back in the mid west are looking to show their support in any way they can.
They got real creative and put up this electronic billboard right next to the freeway. And the best part of it all is that they put up some wild sh*t. Just take a look at Joakim Noah spraying down a crying LeBron James with a fire extinguisher.
These are the kinds of ads people want to see. Not some cookie-cutter message like, “Go Bulls, go!” They even poked fun at themselves, or Nate Robinson, by posting a pretty hilarious image of the team and the crown of his head in the shot. Messed up but it’s no doubt hilarious.