Afterpay Is Honoring Pride Month With A New Gender-Inclusive Shopping Experience

June marks the anniversary of the 1969 Stonewall riots, when police raided gay and lesbian bars in New York City and the patrons fought back. This was a landmark moment in the gay rights movement, and every June we honor the LGBTQIA+ community with Pride month. To kick off a series of initiatives designed to create a more inclusive shopping experience online, Afterpay, the buy-now-pay-later service, is launching its new GenderFree shop. This brand-new shopping experience, which is just the first step in creating a more inclusive shopping space long-term, will allow customers to discover gender-inclusive brands and products without having to use filters.

Afterpay’s New Long-Term Partnerships

“Any article of clothing should be for anyone who wants to wear it,” says Alok V Menon, the gender non-conforming writer, performer, and mixed-media artist, and newly-appointed Afterpay partner. Alongside Alok, Afterpay is working with Reimagine Gender, an organization that helps people understand and address gender so their organizations, constituents, communities, and families can thrive. They will both be advising Afterpay on its gender-inclusive programming throughout the year.

Shop Your Way & Support Inclusive Brands

Through Afterpay's Pride campaign, not only are you able to shop without the limitations of gender in the GenderFree shop, but you'll also have the opportunity to support LGTBQIA+ owned fashion and beauty businesses. You can find stylish and comfy underwear from TomboyX, pick up your summer swimwear at HumanKind, and nab the perfect suit for wedding season at the sustainable clothing company Kirrin Finch. Meanwhile, beauty lovers can find new makeup and skincare to obsess over at Dragun Beauty, KimChi CHIC, and Freck Beauty. You’ll also be able to shop Pride collections from your favorite brands like Levi’s, UGG, Youth to the People, and adidas. As if that weren’t exciting enough, thanks to Afterpay’s transparency-first financing, you’ll be able to buy these goods now and pay for them later — all without having to worry about interest, fees, or credit checks.

Ready to support LGBTQIA+ folks and get your shopping on? Head to Afterpay to learn more.