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During Pride Month, brands are eager to drop exclusive collections that, at least aesthetically, rally in support of LGBTQIA+ communities. While June is a great time to vibe with rainbow-splashed palettes and packaging, it’s far more important to ensure consistent support for Queer people and spend your coin on brands actually donating to LGBTQ+-focused charities and non-profits.
Corporate pinkwashing, in regards to the LGBTQ+ communities, has grown tremendously as more brands seek to capitalize on rainbow branding for Pride Month, celebrating LGBTQ+ people with products and marketing, but not actually aiding the very communities Pride Month honors. The issue is complex, and many people have conflicting emotions about the increase in visibility and mainstream support alongside feeling that corporations are using Pride as a way to drum up more profits without giving anything back. No matter where you stand on this issue, though, if you’re going to shop Pride beauty products, the best ones to check out are the ones from brands putting their money where their mouth is and donating proceeds to LGBTQ+ foundations.
Luckily, this year, many brands understand how crucial genuine support is and you have plenty of options to shop for all your beauty needs. Below are some beauty buys from brands committed to giving back to LGBTQ+ causes.
We at Elite Daily only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.