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This Makeup Brand Wants You To Feel Empowered AF During Your Morning Routine

Sometimes the process of getting ready in the morning is daunting, not to mention kind of loaded.

I roll out of bed, shake the cobwebs from my head, and feel an instant shudder of dread as I consider the task of actually putting on makeup and attempting to greet the outside world.

My face is puffy with exhaustion, several pimples have surfaced, and my hair appears to have taken bizarre turns overnight that leave me (not joking in the slightest) looking a little like Garth from Wayne's World.

Funny, yes, but not exactly the stuff dreams are made of.

The prospect of having to get myself looking presentable, let alone feeling good, can often make me feel some seriously stubborn levels of apathetic.

But RealHer Is Out To Change The Game For Every Woman's Morning Routine

RealHer is a makeup company with a philosophy dedicated to helping women feel more empowered in the way they relate to beauty products and self-expression.

The company was started by Bill Xiang, who had his daughter in mind when he built the brand.

By incorporating mantras like “I define beauty for myself” and “Be your own kind of beauty,” Xiang strived to help women feel unashamed of who they truly are.

He wanted them to focus more on how they feel during the process of their everyday morning routine, as opposed to how they are “supposed” to look.

In terms of their products, RealHer produces natural and cruelty-free cosmetics, and they even donate part of their proceeds to the American Association of University Women, an incredible female-focused charity.

Each RealHer Product Comes With A Positive Affirmation

They also have a wider range of available skin tones (and models to represent them), rather than just the too-often norm of thin, white women.

There's certainly something to be said for personalizing an approach to makeup routines in a way that doesn't necessarily focus on how to change the way a woman looks, but rather how to enhance her natural beauty.

Advertising and branding, after all, often uses the power of suggestion to encourage you to strive for an unachievable, celebrity-inspired look, rather than a version of the real you.

Why We DGAF If You Like The Natural Look

Plus, affirmations are actually proven to be an incredibly powerful tool for building self-esteem, especially when you have a hand in defining what it is you might like about yourself.

My own therapist, in fact, encourages me to tape pieces of paper to my bathroom mirror that include my own personal self-affirmations, which I read aloud to myself every day.

Do I feel a little foolish doing this sometimes? Sure.

But once you remind yourself of all the things you like about yourself, you sort of start to believe it.

You begin to realize, the real you isn't so bad after all.

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Annakeara Stinson

Staff Writer

Annakeara is a writer and all around barrel of laughs based in Brooklyn.
Annakeara is a writer and all around barrel of laughs based in Brooklyn.

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