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19-Year-Old Gigi Hadid Becomes The New Face Of Maybelline

Gigi Hadid, 19-year-old supermodel on the rise, is the new face of Maybelline New York cosmetics.

In previews of the new print campaign, Hadid glows and shimmers with the as-yet-untouched perfect skin only a dermatologist’s daughter — and teenager — could achieve.

She told Vogue Maybelline has emotional value for her since it was the first brand she secretly purchased before she was allowed to wear makeup, adding,

I secretly bought Maybelline's SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.

Take a moment to reflect on what you were like at 19.

I was overcoming the last bouts of teenage acne while losing a battle with my hair and routinely poking myself in the eye with a mascara brush.

It was probably Maybelline mascara, too. Oh, the irony.

Hadid’s stunning ads will, no doubt, leave the rest of us mourning those halcyon days going makeup-free and not giving a sh*t about sunscreen.

But in her defense, Gigi started modeling at the age of two so she likely had plenty of time to hone those perfect pores.

If you can make skin really look like a sun-kissed 19-year-old’s, Maybelline, we’ll start lining up.

Hadid’s been posting sneak peeks of her new Maybelline ads.


Naturally, every lip color is flattering on her.


She even released a completely charming Q&A with Maybelline.


Hadid… She’s so hot right now.

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Emily Arata

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Emily Arata is a Women's Editor raised in the Twin Cities. She graduated from Fordham University in the Bronx and previously wrote for First We Feast. She writes about the unlikely ways in which millennials connect with one another.
Emily Arata is a Women's Editor raised in the Twin Cities. She graduated from Fordham University in the Bronx and previously wrote for First We Feast. She writes about the unlikely ways in which millennials connect with one another.

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