Alaïa Launching First Ever Fragrance
Azzedine Alaïa has been dropping hints for months that the fashion house plans to branch out and expand its empire. Now, proof of that is clear with the announcement that the designer plans to launch a beauty segment to his label.
Alaïa has just signed a fragrance and cosmetics license with Beaute Prestige International, who also produces fragrances for Narciso Rodriguez, Issey Miyake and Jean Paul Gaultier.
Alaïa has yet to announce additional products, but the license does include fragrance and cosmetics, so be prepared for an additional announcement.
Ally | Elite.