Elite Daily

Alber Elbaz x Lancôme

Sometime back in January, the French luxury, beauty-brand Lancôme made the announcement that they would be collaborating on a makeup collection with Lanvin's beloved creative director, Alber Elbaz.

The limited edition line, which is set to hit stores and online outlets mid-June, will focus solely on eyes (which was Elbaz's decision). “I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people's eyes,” said Elbaz. Truly a French romantic, is he not?

The jumping-off point for the collection was the shape of Lancôme's famous Hypnose mascara containers, which remind Elbaz of a woman's figure. The collection, however, does not feature any new colors or products. Essentially, what Elbaz did was to “dress and re-style” existing classic Lancôme palettes and mascaras.

Basically, this is a collection of new and cute packaging, rather than of new palettes altogether. Although it's just new packaging, there are still options. Elbaz designed four different designs: Star, Doll, Drama, and Definicils, which each correspond to Lancôme's popular mascara names.

There's a matching eye shadow palette and mascara for each design, as well as one set of false lashes. In addition to this collection, on June 3 (prior to the collection's actual launch), Lancôme is releasing a film created by Elbaz for the collection.

If you're anything like me (a marketer's dream), packaging alone is enough to entice you to purchase an item. I love Elbaz’s simply decorations on the mascara tubes with patterns like sketched hearts and polka dots. It has a harried and rushed look to the design, but somehow, a haphazard sketch is completely elegant. That's the Lanvin touch.

Photo Credit: Getty Images

Subscribe to Elite Daily's official newsletter, The Edge, for more stories you don't want to miss.

Ally Batista

Contributor

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.
Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

Comments

CATEGORIES

TOPICS

FOLLOW

MORE

Info

SHARE THIS IMAGE