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Benefit Cosmetics Debuts Ballsy Campaign Video

We have a special place in our hearts for Benefit Cosmetics and their line of phenomenal products wrapped in witty, clever, attention-grabbing packaging. Now, the company is bringing their creative talents to the video marketing side of business.

In their debut campaign for Benefit's 'They're Real' mascara (side note: this happens to be a favorite product for our lashes), the main focus is not a woman's beautiful set of eyes – it's a man's junk… and we're loving it! Even Vinny from “Jersey Shore” is packing serious heat in this promo video – with mascara, that is. Bravo, Benefit, bravo!

Check out their peckeruliar video here!

Via: Mashable, Photo Courtesy: YouTube

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Laura Argintar

Contributor

Laura Argintar is the Senior Women's Writer at Elite Daily. Listed among her achievements are performing stand-up, graduating from the U of M and writing for her favorite publications. LARG enjoys covering women’s topics, watching celebrities ...
Laura Argintar is the Senior Women's Writer at Elite Daily. Listed among her achievements are performing stand-up, graduating from the U of M and writing for her favorite publications. LARG enjoys covering women’s topics, watching celebrities ...

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