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Diesel’s Latest Ad Campaign Features Woman in Wheelchair, And She Owns Every Ad She’s In (Photos)

The fashion world has been getting bad press recently for some of its pretty standard practices—rampant photoshopping and the stress and pains of Fashion Week are among the cult-industry’s more publicized evils.

So consider the whole world surprised when a popular retailer sent out a casting call for “culturally representative” models for its upcoming campaign, and actually made good on its promise.

Jillian Mercado — a beautiful New Yorker who is confined to a wheelchair due to Muscular Dystrophy — submitted herself for consideration in Diesel’s latest campaign as a “joke,” and was surprised when she got the call notifying her that she would be one of the denim brand’s newest models, with spreads running in magazines like Vogue and Interview.

But after seeing these photos, we’re not surprised at all — Mercado is working it, wheelchair or not.

All this bodes well for Diesel’s branding reboot, which aims to appeal to the younger generation. Seems like no better way to capture millennials’ attention than with interesting characters who look more like them, and less like… models.

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Via: Huffington Post, Top Photo Courtesy: Vinoodh Matadin/Diesel

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Katie Gonzalez

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Katie Gonzalez is a contributing writer covering fashion and feminism. Katie graduated from Dartmouth College with a degree in Middle Eastern Studies and currently lives in Haifa, Israel, splitting time between academic research and scouting fo ...
Katie Gonzalez is a contributing writer covering fashion and feminism. Katie graduated from Dartmouth College with a degree in Middle Eastern Studies and currently lives in Haifa, Israel, splitting time between academic research and scouting fo ...

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