This Video Shows Just How Precious The Relationship Between A Father And Daughter Is

Although most prom commercials probably focus on appealing to the excited teenage participants, this BCBG spot takes a different spin on the coming-of-age event.

By watching one dad see his daughter descend down the stairs in her dress — which he experiences with flashbacks to the days when she was still his "little girl" — BCBG focuses on how prom can mean just as much to other family members as it does to the high school senior.

The one minute commercial is filled with sweet sentiments of father-daughter love that definitely take precedence over the assuredly ephemeral feelings most young women feel for their high school sweethearts.