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Why Chanel's Ahead Of The Game

Why is Chanel doing so well while other luxury and accessories brands are experiencing dwindling sales? Exclusivity.

Bloomberg has decided to take a look into why the classic fashion house is doing better than other luxury goods retailers, who are experiencing their slowest growth since the financial crisis.

The answer is simple: Chanel is not as ubiquitous as other brands, such as Burberry and Gucci. Chanel wants to feel unique. They have fewer stores than other stores like Louis Vuitton and put all of their focus on their brick and mortar locations.

Chanel also plans to keep out of the e-commerce game, except of course for their cosmetics, because this would make then too “available.”

Talk about staying Elite.

Ally | Elite.

Photo Credit: Getty Images

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Ally Batista

Contributor

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.
Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

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