Conde Nast Cuts Frequency Of Lucky Magazine
It's no surprise that print publications are suffering. What with major book stores across the country closing and almost everything moving to the internet or e-readers, it was only a matter of time before fashion magazines followed suit.
Actually, it isn't a new practice. Conde Nast has already cut the frequency of W magazine from 12 to 10 issues a year, along with Details and Teen Vogue. Brides magazine has also cut its publishing schedule almost in half.
Lucky magazine is the latest title to trim its frequency, following in W's footsteps and diminishing their publications to 10 issues a year. A spokeswoman for the magazine said that the frequency change is part of a “smart new business model” and will enable Lucky to reallocate revenues to invest in other ventures.
In January, Lucky launches a new e-commerce platform to be put forward in the near future, and I can only assume that this is where the funds are being reallocated.
It's sad to see hard copies of publications go out of print, but it's a relief that they'll still be around in e-reader form. What do you think?
Ally | Elite.
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