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H&M x Margiela's Silent Protest

In America, we're accustomed to advertising as a means of getting the word out about a certain new venture. Our attention would surely be drawn to an unconventional means of promotion.

Well, Maison Martin Margiela and H&M did just that this weekend. As a means of promoting their new collaboration (which goes on sale, in stores on Thursday) the designer duo staged a silent protest in cities such as Paris, Hong Kong and San Francisco.

What do you think? Innovative or unnecessary? From a business perspective, is this smart?

Ally | Elite.

Photo Credit: Getty Images

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Ally Batista

Contributor

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.
Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

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