China has slowly been making its way to the top of the high-fashion world. In December Chinese shoppers surpassed American shoppers as the number one consumers of luxury goods.
As a result, luxury companies are making moves to adapt to this new market. The best way to accomplish this? By urging retail associates to learn Mandarin.
Burberry has reportedly doubles their number of Mandarin speaking sales associates in Europe and as a result have seen a 15% increase in revenue in the Asia-Pacific region.
Mandarin is an extremely difficult language to learn, but I think that this could be a smart business move on company’s parts. What do you think?
Ally | Elite.