Speaking Mandarin: A Fashion Industry Advantage

Speaking Mandarin: A Fashion Industry Advantage
Fashion

China has slowly been making its way to the top of the high-fashion world. In December Chinese shoppers surpassed American shoppers as the number one consumers of luxury goods.

As a result, luxury companies are making moves to adapt to this new market. The best way to accomplish this? By urging retail associates to learn Mandarin.

Burberry has reportedly doubles their number of Mandarin speaking sales associates in Europe and as a result have seen a 15% increase in revenue in the Asia-Pacific region.

Mandarin is an extremely difficult language to learn, but I think that this could be a smart business move on company’s parts. What do you think?

Ally | Elite.

Photo Credit: Getty Images

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Ally Batista

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

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