The Target x Neiman Marcus x CFDA Did Not Meet Expectations

The Target x Neiman Marcus x CFDA Did Not Meet Expectations
Business
Like Us On Facebook
Like Us On Facebook

When news of the Target x Neiman Marcus x CFDA collaboration came about, the whole fashion world was in frenzy. I myself was overly excited, and stressed out that the pieces I wanted would sell out if I didn’t order them online immediately.

Now, every item is 70%, and it’s only been a month. Strange, considering past Target collaborations have sold out in minutes, crashing websites and causing huge hordes of people in stores.

The collaboration is currently in a surplus of inventory, even after the biggest shopping month of the year, and we can’t believe it. Time Magazine is calling this collaboration an ”Epic Retail Fail” for the following reasons:

There were too many parties involved. There were countless designers creating multiple pieces and there simply was no cohesion. The collaboration was sold in multiple retailers and the advertising did nothing to promote the individual designers, who could have brought more attention to the collection.

The collaboration pieces were also strange. Does anyone truly need a designer yoga mat? Time believes that people would much rather have lower-priced clothing pieces from their favorite designers, rather than dog collars and leashes.

Target did not properly display the collaboration. Many consumers could not find what they were looking for in store and thus gave up looking. Not only that, but the pieces were also very expensive, even though it was considered to be a low-end collaboration. $130 would be reasonable for the woman shopping at Neiman Marcus for a Thom Browne blazer, but at Target? Not so much.

What did you guys think of the collaboration? Was it worthwhile? Or would you only purchase any of the items now that they’re 70% off?

Ally | Elite.

Photo Credit: Getty Images

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Ally Batista

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

More In Business

Women Kylie McConville

I Want Her Job: Amy Odell, Editor of Cosmopolitan.com

Welcome to “I Want Her Job,” Elite Daily’s new series that inspires females to go after their professional and personal dreams. We’ve teamed up with the most inspiring Millennial women who’ve made a name for themselves doing everything from tech design to owning a restaurant to bring you a taste of what being a Boss […]

Women Kylie McConville

I Want Her Job: Amy Chasan, Founder And Owner Of Sweet Generation

Welcome to “I Want Her Job,” Elite Daily’s new series that inspires females to go after their professional and personal dreams. We’ve teamed up with the most inspiring Millennial women who’ve made a name for themselves doing everything from tech design to owning a restaurant to bring you a taste of what being a Boss […]

Women Kylie McConville

Sheryl Sandberg’s Take On Leaning In, Beyoncé And Bringing College Women Together

Empowering women in college to come together, to be there for one another, to support, encourage and invest in one another – it sounds like such a plain idea, doesn’t it? “Don’t colleges already do this?” you’re probably asking yourself, “Don’t women already feel supported and empowered?” While the idea may feel so “unoriginal” and “uninspired,” […]

Women Contributing Writer

Leaning In: Two Women Share How They’re Opening Doors For Women On Campus

Below, you’ll find personal narratives from Caroline Jureller and Leigh-Ann Williams, respectively. Both women are Campus Leaders as part of Lean In Circle’s on-campus program, which works to empower women at the collegiate level to feel capable, successful and supported as they journey beyond the classroom and into the workforce. Their stories are ones of hope and […]

Also On Elite

Women

Amy Schumer Sums Up Every Girl’s Pre-Sex Prep And It’s Glorious (Video)

Everyone knows, when it comes to females, there is really no such thing as “spontaneous” sex. Sure, the guy may think it’s spontaneous, but there is a 99 percent chance this girl knew what was going down later in the night. As a result, she plucked, waxed, shaved, showered and got a manicure and pedicure. Why? […]

World

Man Wears ‘F*ck The Police’ Shirt To Court, Still Wins His Case

The best way to get a fair trial is probably not by wearing a “F*ck the Police” shirt to court. But that’s exactly what Michael Burns of Broward County, FL, did when he believed he was wrongly brought to court. The self-described citizen journalist says he witnessed local police abusing their privileges. Soon after, he was pulled […]

Humor

Man Who’s Had Sex With 700 Cars Talks About The Night It Started (Video)

There are people out there who are perfectly happy going through life only having sex in the missionary position under the covers with the lights out. Most people, however, find something that excites them a little bit more. When Edward Smith was 14 years old, he discovered one thing in particular that piqued his interest […]

World

Walmart Pisses Everyone Off By Selling ‘Fat Girls’ Halloween Costumes

We’re strong believers in promoting a positive body image. Beauty, after all, comes in all different shapes and sizes. So in celebrating individual bodies, humans with any appropriate social skills tend to shy away from using hurtful terms like “fat” because they don’t promote a positive outlook on appearance. Walmart apparently never got the memo that “fat” […]