The Target x Neiman Marcus x CFDA Did Not Meet Expectations

The Target x Neiman Marcus x CFDA Did Not Meet Expectations
Business
Like Us On Facebook
Like Us On Facebook

When news of the Target x Neiman Marcus x CFDA collaboration came about, the whole fashion world was in frenzy. I myself was overly excited, and stressed out that the pieces I wanted would sell out if I didn’t order them online immediately.

Now, every item is 70%, and it’s only been a month. Strange, considering past Target collaborations have sold out in minutes, crashing websites and causing huge hordes of people in stores.

The collaboration is currently in a surplus of inventory, even after the biggest shopping month of the year, and we can’t believe it. Time Magazine is calling this collaboration an ”Epic Retail Fail” for the following reasons:

There were too many parties involved. There were countless designers creating multiple pieces and there simply was no cohesion. The collaboration was sold in multiple retailers and the advertising did nothing to promote the individual designers, who could have brought more attention to the collection.

The collaboration pieces were also strange. Does anyone truly need a designer yoga mat? Time believes that people would much rather have lower-priced clothing pieces from their favorite designers, rather than dog collars and leashes.

Target did not properly display the collaboration. Many consumers could not find what they were looking for in store and thus gave up looking. Not only that, but the pieces were also very expensive, even though it was considered to be a low-end collaboration. $130 would be reasonable for the woman shopping at Neiman Marcus for a Thom Browne blazer, but at Target? Not so much.

What did you guys think of the collaboration? Was it worthwhile? Or would you only purchase any of the items now that they’re 70% off?

Ally | Elite.

Photo Credit: Getty Images

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Ally Batista

Ally is a preppy tomboy who loves all things football and fashion. She's a housewife in training and is known as the highly opinionated, and sometimes rude, first woman of Elite Daily. Be prepared to always be caught off guard.

More In Business

Women Kylie McConville

Sheryl Sandberg’s Take On Leaning In, Beyoncé And Bringing College Women Together

Empowering women in college to come together, to be there for one another, to support, encourage and invest in one another – it sounds like such a plain idea, doesn’t it? “Don’t colleges already do this?” you’re probably asking yourself, “Don’t women already feel supported and empowered?” While the idea may feel so “unoriginal” and “uninspired,” […]

Women Contributing Writer

Leaning In: Two Women Share How They’re Opening Doors For Women On Campus

Below, you’ll find personal narratives from Caroline Jureller and Leigh-Ann Williams, respectively. Both women are Campus Leaders as part of Lean In Circle’s on-campus program, which works to empower women at the collegiate level to feel capable, successful and supported as they journey beyond the classroom and into the workforce. Their stories are ones of hope and […]

Women Kylie McConville

I Want Her Job: Lila Delilah, Founder of Madison Avenue Spy

Welcome to “I Want Her Job,” Elite Daily’s new series that inspires females to go after their professional and personal dreams. We’ve teamed up with the most inspiring Millennial women who’ve made a name for themselves doing everything from tech design to owning a restaurant to bring you a taste of what being a Boss […]

Women Kylie McConville

I Want Her Job: Kellee Khalil, Founder and CEO of Loverly

Welcome to “I Want Her Job,” Elite Daily’s new series that inspires females to go after their professional and personal dreams. We’ve teamed up with the most inspiring Millennial women who’ve made a name for themselves doing everything from tech design to owning a restaurant to bring you a taste of what being a Boss […]

Women Nikki Lakin

How Misogyny Has Affected Silicon Valley And The Tech Industry As A Whole

Any fan of any reality TV series can understand that without controversy, entertainment would be tough to come by. When a controversy becomes personal and translates into a professional environment, however, the lines are crossed, and it isn’t “Real Housewives” at all. It’s real life, and it’s more serious than anyone watching could possibly understand. […]

Also On Elite

Technology

Why You Should Never, Ever Stare At Your Cell Phone During Your Morning Commute

I committed the cardinal sin of commuting yesterday, and forgot to charge my iPhone’s battery before leaving the office (cue dramatic music). About halfway to Penn Station, my screen went black, and the ominous spinning wheel of death reared its ugly head. Defeated, I stuffed my deceased iPhone into my pocket and accepted the reality […]

World

Roy Hibbert Uploads Photo Showing Police Officer’s Act Of Kindness For Homeless Man

The past few months haven’t been good for the reputations of police officers across the country. And while Americans continue to struggle with their relationships with law enforcement, NBA player Roy Hibbert of the Indiana Pacers Instagrammed an unforgettable moment of kindness yesterday between an officer and a homeless man. From inside his car, Hibbert […]

Sports

Will Eli Manning And His Offense Turn It Around To Take The Giants To The Playoffs?

The New York Giants finished the preseason 5-0, no thanks to Eli Manning and the first-team offense, who looked borderline inept running the newly installed West Coast Offense. Manning, who is coming off of a career worst, 27-interception season, does not seem concerned with his unit’s lack of production. After the preseason finale versus the […]