Beauty

e.l.f. Hard Launched Two More Additions To Their Camo Collection

One’s already viral...

by Neha Tandon
e.l.f. Cosmetics

When thinking about iconic beauty brands that have managed to stand the test of time, it’s impossible not to name e.l.f. Cosmetics. ‘90s kids will remember that it was the go-to dupe brand to spend our allowances on, and we remain loyal to them for their consistent ability to go viral for new, trending launches and cult-classic products alike. Their two latest launches are no exception. Say hello to the Camo Liquid Blush and Camo Hydrating CC Cream, and trust that they’ll become standbys in your makeup collection.

The hottest new additions to e.l.f.’s beloved Camo collection, the (already viral) blush and CC cream are just as lightweight, yet highly pigmented, as their cult-classic cousins. Scroll down to check out what the big deal is with the blush and CC cream, then check out a few more of our faves from the Camo fam, below.

Camo Hydrating CC Cream
e.l.f. Cosmetics

ICYMI, the “CC” in CC Cream stands for Color Correcting, and that’s precisely what this full-coverage cream does while still feeling lightweight on the skin. But, that’s not even the beginning of why we love this. The aptly-named cream is hydrating, infused with vitamin B5 and hyaluronic acid to nourish the skin, providing a naturally dewy finish. It even has SPF30 for sun protection without a white cast, catering to a range of cool, neutral, and warm undertones with a range of 30 shades — you can even use their convenient virtual try-on feature to make sure you’re picking the right one.

$15
Camo Liquid Blush
e.l.f. Cosmetics

If you’ve spent any amount of time on #beautytok, chances are that you’ve already seen this on your feed, and with reason. The ultra-pigmented blush is long-lasting and gives cheeks a gorgeous, dewy flush thanks to a formula packed with rose flower water and hyaluronic acid. Lightweight and easy to blend, the experts at e.l.f. crafted the doe-foot applicator with a little groove in it to ensure you’re getting just the right amount of product each time. Available in a range of nine peachy to pink and rouge shades, it’s only $7, so it’s no surprise that most people are snagging multiples.

$7
Camo Color Corrector
e.l.f. Cosmetics

Makeup is all about using color to enhance or camouflage our features, and that’s exactly behind the color science of a corrector. Choose yellow to camouflage dullness in fair to medium tones, peach for dark spots in fair to medium tones, orange for dark spots in tan to rich tones, green for any redness, and blue to offset a foundation that’s too warm. Then, simply layer on concealer or foundation to witness a disappearing act in action — we love using one to wake up dark circles or blur hyperpigmentation.

$4
Hydrating Camo Concealer
e.l.f. Cosmetics

An everyday staple, it’s not difficult to see why the Hydrating Camo Concealer also achieved viral status soon after its launch. An integral part of our makeup routine, we’ll use it alone for a natural finish, or as a way to amp up our most glam and full-coverage looks. Available in 25 shades, we love that even though it offers full coverage, it has a lightweight formula that’s non-comedogenic — especially nice when we’re covering up acne. The satin finish is crease-resistant, too, making it a staple for our under eye area.

$7