More Starbucks Frappuccino Flavors Are On The Way, So Get Ready For Another Onslaught Of Instagram Posts
The Unicorn Frappuccino enjoyed its five days of fame and then some. But, if you somehow missed out on capturing that perfect Instagram, there's no need to despair — because we've received word that more funky Frappuccino flavors will grace the Starbucks menu this year.
Former Starbucks CEO Howard Schultz (who stepped down last month) described the Unicorn Frappucino craze as “the most stunning example of our understanding of digital and social media and Instagram," according to ABC News.
That would be an understatement — people didn't just simply post images of their drinks. They accompanied them with matching nail art and hairstyles, and one woman even used the drink to tell her husband she was pregnant.
So, Starbucks deserves points for creativity — but so do their consumers.
Needless to say, the excitement surrounding the drink provided Starbucks with a much-needed sales bump — so it's no surprise that the company is eager to debut more novelty drinks.
What do we know about the next Frappuccino trend? Well, uh, not much — but more details are on the way.
“Just stay tuned because we have a lot more coming,” Schultz added.
Say what?! Are you going to give us any hints?
The company's new CEO, Kevin Johnson, provided this information:
“We will bring at least one new entirely new drink into Happy Hour this year that is going to be as good as Unicorn or better."
Let the flavor speculations begin! After the Unicorn Frappuccino and the lesser-known Dragon Frappuccino, it's hard to imagine what they'll come up with next — but something tells me it'll be positively magical. (Or, at the very least, Instagrammable — and the two words are pretty much interchangeable at this point.)
2017 hasn't exactly been the easiest year for many of us, but it's the little things in life (like delightful novelty Frappucinos) that are sure to lift our spirits.
Citations: Starbucks sales fall short of expectations (ABC), Woman Reveals Pregnancy With A Unicorn Frappuccino (Refinery29), Unicorn Frappuccino bumped up Starbucks' sales, more quirky drinks to come (CNBC)
