Scarlett Johansson And Colin Jost Catch So Much Shade From Alexa In This Super Bowl Ad
Uh-oh, Alexa can read minds now.
Amazon had one of the hottest commercials of the the 2021 Super Bowl (read: a shirtless Michael B. Jordan), but the company is bringing the heat in a different way for this year’s big game. Amazon’s Super Bowl 2022 commercial with Scarlett Johansson and Colin Jost dropped on Feb. 7. It features an Alexa device that can “read minds,” but the virtual assistant really uses it as an excuse to throw some shade. From a not-so-subtle hint about morning breath to questionable oysters, check out all the ways Alexa’s “mind-reading” capabilities messes with the couple.
Johansson and Jost, who got married in October 2020 and welcomed their son, Cosmo, in August 2021, team up in the new spot, although Alexa does her best to start some drama. An extended 90-second version of the Super Bowl 2022 commercial debuted on YouTube Feb. 7, and a 60-second version will air during the game on Feb. 13. “Is Alexa reading minds a good idea?” the YouTube caption reads. “No. No it is not.”
The video kicks off with Jost talking to Johansson as she walks to the living room. “Hey babe, check this out,” he says. “Alexa, it’s game day.” With the simple cue, Alexa appears to magically stream football on Prime Video, shut the blinds, and chill rosé. “It’s like she can read your mind,” Jost and Johansson say in unison. Then, a slew of different scenes showcase what life would be like if Alexa actually could read their minds — and the interactions between Johansson and Jost get hilariously shady.
Some highlights include Johansson being offended when Alexa orders mouthwash for her morning breath when she wakes up in bed with Jost, and Jost becoming suspicious when the blender keeps turning on as he tries to talk.
After Johansson acts out a scene with some involved accents and says her play opens March 8, Alexa begins to set an elaborate reminder for Jost to get out of seeing the show, to which Johansson exclaimed, “What the f*ck?”
Alexa goes on to reveal Johansson’s bread made with her “Gammy’s recipe” was actually bought at Whole Foods, and the device plays Fleetwood Mac’s “Little Lies” in response to Jost asking Johansson if she likes filming love scenes with “those hot guys” to which Johansson had replied, “It’s the worst.” See? So. Much. Shade.
After living with mind-reading Alexa (and many other shady moments), they both agree it’s probably better to live in a world where Alexa doesn’t have magical powers. You can watch the full ad below:
Of course, it’s no surprise Jost (Saturday Night Live’s “Weekend Update” co-anchor) and Johansson took to the small screen to make viewers laugh on game day. Their relationship began at SNL — the Black Widow star said in 2019 that she “met the love of her life” there. And it looks like not even a snarky Alexa can put their love to the test.
If the commercial didn’t turn you off to the idea of a mind-reading virtual assistant, as of Feb. 7, you can try it yourself by asking your Amazon device, “Alexa, what’s on my mind?” Oh, and if your answer is wondering what Johansson’s play was all about, I’m right there with you.
