Taylor Swiftâs Team Has An Explanation For Those âEras Tourâ Merch Defects
Is one-wash fading the new vintage trend?
It seems Taylor Swiftâs Eras Tour merch is the real anti-hero of this year. Sure, the Ticketmaster debacle might still be a villain for Swifties who couldnât purchase tickets, but this new conversation surrounding her exclusive tees is also frustrating fans. On TikTok, fans have complained that their merch with a design of Swift from different phases of her career fades after one wash. In certain cases, the fading was so significant that it distorts the singerâs face. However, according to Swiftâs team, the alleged fading isnât a defect, but rather an intentional style choice.
In a statement on Swiftâs online store, her team noted that fans might experience fading on merch due to their âparticular ink curing process.â âThis slight fade is related to the productâs distressed, vintage look. Please also note it is important to follow product care instructions as listed on the product label when washing and drying your items, to best protect and maintain the productâs look and feel,â the statement reads.
The statement also notes that fans can contact Taylorâs merch team if theyâre noticing âdramatic loss of pigment or ink bleeding.â It reads, âPlease contact taylorswift@umgstores.com so we can help address the concern, and provide a replacement if necessary under our Exchange Policy.â
Though Swiftâs team didnât elaborate on what the merchâs ink curing process looks like, TikToker @rumerhenry theorized a certain method that couldâve been used. She believed that the designâs ink mightâve been flashed on the shirt with quick heat and didnât run through a dryer, which would stop the ink from fully setting into the fabric.
âMy suggestion is donât wash [your shirt], because the ink is not cured all the way and itâs going to fade,â she said in the video.
The design in question appears on exclusive tour items like tees, hoodies, crewnecks, and quarter-zip pullovers. So far, this issue appears to have largely affected the $45 tees and $75 hoodies. While that price point is normal for exclusive tour merch, many fans were shocked that the quality was subpar, especially when compared to the merch thatâs currently on Swiftâs website.
TikTok user @raighsunshine (who uses they/them pronouns) noted this after showing their faded Eras Tour tee, stating they didnât have this problem with the original merch they purchased last November. âI got the anti-hero shirt from the Midnights drop right when she dropped it. Iâve washed that shirt several times now and thereâs no issues with it whatsoever,â they said.
After flipping the tee inside out and washing with cold water, the Taylors on @raighsunshineâs tan shirt were faded as though it was vintage. The black dye from the lettering was also washed out; however, it seemed to only happen with the text on the front. They also washed their tapestry of the same design and noticed the fading was just as intense.
Other Swifties such as @daphneorta, @claire.chat2, @mynamesren, @swiftienyc, @gayfortay13, @kyliemeagan, and @through_tylis_eyes also experienced their merch fading after one wash. Some of these users mentioned they also washed their tees in cold water and the art was still affected. However, thereâs some light at the end of the tunnel for Tyli. In her TikTok, she revealed she contacted Swiftâs merch support team (the same one listed in the statement) for a âpossible refundâ or a ânew shirt,â and a member is working with her to replace her original tee.
Fortunately, not all fans are dealing with fading on their merch. Swiftie @momandadley documented her tan tee came out unscathed after one wash. Meanwhile, fan @shylarl showed her method she believed helped her merch not experience any fading.
âI personally washed on cold, delicate, and then Iâm air drying it,â she said in her TikTok, showing her air drying her Eras Tour shirt, crewneck, and pullover. She mentioned she noticed a âlittleâ fading in her white tee, but not as noticeable as the fading other Swifties experienced.
Elsewhere, fans also noticed other defects in their Eras Tour merch of the same design. TikTok user @marbar2 found several large stains on her shirt; however, she claimed she didnât check her shirt upon buying it. Then, a fan named @florencebarbieri40 found a straight line of holes near the bottom of her tee. In these cases, both of these issues were spotted before they washed their merch, so itâs unknown whether or not they dealt with the fading issue, too.
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