Heads Up, Ticketmaster Canceled Taylor's 'Eras Tour' Public Sale
No, but this is why we can’t have nice things.
Ticketmaster will no longer hold a general sale for tickets to Taylor Swift’s The Eras tour. This news comes just two days after the ticket vendor’s website appeared to crash on Nov. 15 following overwhelming demand for pre-sale tickets for Swift’s tour. As Ticketmaster announced in a Nov. 17 tweet, there just aren’t enough tickets left for her upcoming 52 shows.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster tweeted on Nov. 17.
Swift’s The Eras tour will be her first tour since her 2018 Reputation stadium tour. The “Anti-Hero” singer was meant to embark on her Lover Fest tour in 2020, but due to the pandemic, she had to cancel all of her shows. Since Swift has yet to perform any of her songs from her Lover, Folklore, Evermore, and Midnights albums, fans were so excited to hear her new tour promised to go through all of her eras throughout her career.
Pre-sale tickets for The Eras tour began on Tuesday, Nov. 15. According to Billboard, one way fans could access the pre-sale was by registering for Ticketmaster’s Verified Fan Program. Those who purchased tickets for Swift’s canceled Lover Fest tour had priority access to the pre-sale. On top of that, fans could also join the pre-sale if they were CapitalOne cardholders.
Unfortunately, once Nov. 15 came around, Ticketmaster seemingly crashed due to so many fans wanting to purchase tickets. Less than an hour after the tour went on sale, Ticketmaster reportedly said in a tweet (which has since been deleted) that they were “aware” of the issues with the website and were “urgently working to resolve” them.
According to Variety, Swift sold two million tickets for The Eras tour on Nov. 15, making her the first artist to ever do so. Now, just a day before the general sale for her tour was set to begin on Nov. 18, Ticketmaster has announced the public sale has been canceled.
Swift has yet to respond to Ticketmaster’s latest announcement.
