'100 Years Of Hamster Beauty In 60 Seconds' Just Took Things Too Far (Video)

In the tradition of Cut Video’s “100 Years of Beauty” series, which selfishly focuses on the beauty evolution of human women and ignores almost everything else, Mashable’s YouTube channel, The Watercooler, created a video to treat viewers to another kind of style progression.

“100 Years of Hamster Beauty in 60 Seconds” takes style freaks and hamster moms through the ever-changing trends of hamster fashion.

One rule remains true: These rodents love their carrots. From 1930 onward, the baby carrot is a steadfast accessory, always finding its way into those puffy hamster cheeks.

Though viewers may try to mimic looks from the video, it’s important to keep in mind as soon as one trend makes its way to the mainstream, these hamster babies are onto another wild concept.

Looking good, hammies. Looking good.