Why Hustle Is Actually The Key To Success

You can have all the goals in the world. Want to be a professional basketball player? Launch the next big startup? Hope to be the best damn barista who's ever lived?

The process of pursuing your passions is the same as any other goal. You put yourself out there. It's a numbers game. The more people you meet, the better chance you have of getting noticed.

But that isn't it. You have to stay motivated. You can't let just any old setback get in the way. Why?

Because NOTHING should get between you and your goals. No mountain too high, no valley too low, no water too deep, no sky too wide. (You know the saying.)

You want to be successful? You have got to hustle, honey. Here's why.

Because it's the only way the right people will ever notice you.

When someone is really working toward a goal, there's no missing it. You can see it, you can hear it, you can feel it. The goal. That person. They are one and the same.

Think about it: You're planning a night out. Where do you go? Automatically, you think of the DJ all your friends are talking about, the one who's most dialed-in, most on the pulse — you want the DJ who is lost in the music. You want the DJ who not only plays the party, but literally is the party.

This applies to anything. Day to day, you notice people who truly hustle. Their passion, their commitment, their undying loyalty to what it is they do — that's what makes them stand out.

That quality is like a magnet. It attracts the right people. Soon, they will be at the next level.

Because it helps you overcome any obstacle.

The perfect time to start anything is right now.

No day will ever be the day, no condition too ideal, no sequence of events just right. In fact, it'll likely be more the opposite.

But you can't become the CEO of the next big tech company if you let every obstacle keep you back. You can't hit that game-winning three-pointer if you're scared of a hand in your face.

That is the secret to success: Knowing there will be obstacles — and hustling to overcome them. You do the work because the reward is the work itself. And no matter what roadblocks there are, you can bust through them just the same.

When you hustle, distractions fade away.

Because it's the only way to leave a legacy.

Most people sleepwalk through life, never waking up long enough to know they were asleep in the first place. They take the comfortable path, the one most likely to lead them to where they've been told they should go.

People who hustle are different. They don't see things for what they are; they see things for how they should be. That is what helps them achieve the extraordinary and attain what other people might think is impossible.

Whether it's a bartender mixing like a mad scientist to perfect the most iconic new blend, or an entrepreneur working from dusk to dawn on her next big idea — hustle is what will get them there.

Passion waits for no one. What are you waiting for? Start hustling right now.

The BACARDÍ Legacy Global Cocktail Competition uncovers a new generation of cocktails that stand the test of time, showing that There's Nothing In The Way for bartenders who hustle for their passions.