These 49 FOMO-Inducing Products Are Skyrocketing In Popularity On Amazon

Vena Beauty Advanced Eyelash & Eyebrow Growth Serum, $22, Amazon

It's one of the trendiest beauty product categories these days, but many popular eyelash and eyebrow growth serums still cost upwards of $100 or more. But this natural growth serum is an exception: It's made with hypoallergenic ingredients like sea buckthorn, seaweed, aloe, and nettles that stimulate growth at the hair follicles, and it costs a fraction of the price of others. Clinical tests have shown that 55 percent of users notice an increase in volume and length after six weeks, with many seeing a difference after two weeks.

And most impressive of all: this serum has a perfect five-star rating, with reviewers raving about how it really works.

Toullgo Dental Floss, $15 (4 Pack), Amazon

Made from bamboo charcoal, these texturized dental floss picks are way easier to use than dental floss string — they're designed to get in between teeth and along the gum line to remove plaque and freshen your breath. You won't damage your gums or cause bleeding the way string versions sometimes can, and the charcoal works to deep clean. Each packet comes with 50 floss picks.

Vital Proteins Collagen Peptides, $43, Amazon

The most exciting dietary supplement everyone is talking about is collagen — the drinkable kind that can strengthen your bones, hair, and nails and make your skin look radiant, according to its many fans. This gluten-free collagen powder is derived from grass-fed, pasture-raised cows and dissolves quickly in cold or hot beverages. Add it to water, juice, smoothies, or even oatmeal and soups and it can provide a major boost to your health that includes quicker muscle recovery and better digestion and ligament health.

Unicorn Snot Lip Gloss, $8, Amazon

There's nothing subtle about this glitter lip gloss — it's named after unicorn snot because it's as magical as you can imagine with an incredible amount of gloss, shine, and sparkle for a holographic effect on lips. Available in a variety of rainbow colors, the vegan and cruelty-free formula smells like cotton candy and is lightweight and never sticky.

Ariel Pledge Plush Hot/Cold Eye Mask, $7, Amazon

Relax, unwind, and give tired eyes a rejuvenating boost with this plush eye mask, made with gel aqua beads. The mask has a comfortable elastic strap with a hook and loop closure, and can be stored in the freezer or popped into the microwave for a bit of cold or heat therapy. In addition to treating puffy eyes, this mask can soothe you to sleep or help relieve migraine and sinus pain.

The Original Knobble by the Pressure Positive Company, $15, Amazon

Give yourself a quick massage anytime with the help of these wooden, mushroom-shaped knobble massagers. They fit right in the palm of your hand. The round stems can be used to apply pressure to trigger points on your body and relax aching, tired muscles. Reviewers say it's best to think of this as a solid, natural massager that replaces your thumb, but works incredibly well when giving yourself a deep tissue massage. It's even perfect for soothing the soles of your feet (and it's as portable as portable gets).

Bee's Wrap, $19 (3 Pack), Amazon

Keep your produce and food fresher for longer without contributing more waste to the environment with these sustainable food wraps. Made from organic cotton, sustainably harvested beeswax, organic jojoba oil, and tree resin, these wraps can be washed and reused, and they fit over bowls, loaves of bread, and anything you want to preserve. Beeswax and jojoba oil have antibacterial properties that keep food fresh, and each order comes with three wraps in small, medium, or large sizes. They're even recyclable.

Lily England Detangling Brush, $12, Amazon

One surefire way to ensure your detangling experience isn't pure torture is to choose this rose-gold detangling brush, which is more than just dazzling and metallic — it has 274 flexible bristles that glide through hair with ease. Ideal for all hair types, from fine and straight to thick and curly, this brush creates less friction, which results in less breakage. It's ergonomically designed to fit better in your hand, and the amazing bristles even provide a soothing scalp massage.

OXO Good Grips Adjustable Measuring Cup, $12, Amazon

Because adding liquid ingredients by eye never resulted in the best-tasting cupcakes possible, this adjustable measuring cup is here to give you precise measurements every time. It has a rotating body and a turning knob that actually dispenses ingredients that are notoriously difficult to get out of a cup (like honey or maple syrup). A plunger ensures ingredients are measuring accurately, and a silicone disk inside of the cup helps make it a breeze to pour wet or dry ingredients.

OXO Good Grips Adjustable Measuring Cup, $12, Amazon

Because adding liquid ingredients by eye never resulted in the best-tasting cupcakes possible, this adjustable measuring cup is here to give you precise measurements every time. It has a rotating body and a turning knob that actually dispenses ingredients that are notoriously difficult to get out of a cup (like honey or maple syrup). A plunger ensures ingredients are measuring accurately, and a silicone disk inside of the cup helps make it a breeze to pour wet or dry ingredients.

Netgear WiFi Range Extender, $59, Amazon

Extend your WiFi to a number of different devices like your iPad 2, iPhone, or PlayStation 3 with the help of this WiFi range extender, which plugs into any outlet and has an external antenna. Never again worry about not getting a strong signal in one part of your house — this device is perfect for boosting your already existing WiFi signal so that you never experience a dead zone when you need a connection.

TP-Link Smart WiFi Light Switch, $36, Amazon

Your light switch will pretty much be for show once you fall in love with this smart WiFi light switch, which lets you turn electricity on from anywhere using your smartphone. The switch works with any WiFi router, as well as Amazon Alexa and Google Assistant for voice control. Download the free Kasa app on your phone, and you'll be ready to connect to your electrical devices immediately.

OIF Microwave Potato Cooker Bag Potato Express Pouch, $9 (2 Pack), Amazon

If you love baked potatoes, but can't stand the hassle involved in piercing them and constantly turning and checking on their progress in the oven, this potato pouch is about to make your cooking life easier. Simply insert a potato into the pouch and, 4 to 5 minutes later, you'll have perfectly cooked potatoes. That's a far cry from the 45 minutes (minimum) it usually takes to cook potatoes.

Aria Starr Rose Hip Oil, $13, Amazon

While coconut and castor oil remain stars of the essential oil universe, rose hip oil is rising in the ranks, thanks to some incredible benefits it provides — which include reducing acne scars, hydrating dry skin, and even improving scalp health. Use this organic cold- pressed rose hip seed oil everywhere on your body (even the soles of your feet), and reviewers say you'll notice a remarkable difference in your skin: "It feels good every time I use it, which is often! I'm extremely happy with this oil."

First Aid Beauty Skin Rescue Deep Cleanser With Red Clay, $23, Amazon

Give pores a deep cleansing treatment that removes excess sebum, prevents blackheads and acne, and reduces oiliness with this red clay cleanser. Clay removes impurities, while a blend of antioxidants like licorice root, white tea extracts, and feverfew combat cell-damaging free radicals. This cleanser contains so many good-for-your-skin ingredients — among them, calming rosemary leaf oil and hydrating glycerin — so your skin will be cleaner and softer.

Skinfood Freshmade Watermelon Face Mask, $12, Amazon

Watermelon is as refreshing on your skin as it is a delicious snack on a hot summer day — and as this Korean beauty watermelon face mask proves, the benefits extend beyond invigorating your complexion. Reviewers say this is a hydrating treatment with a fresh, clean scent that isn't overpowering. Many noticed a difference in their skin's texture and tone after just a few treatments. Plus, what do you have to lose with a wash-off mask made from natural ingredients like watermelon?

VIVE Foot Rocker, $17, Amazon

Whether you suffer from plantar fasciitis or muscle strain from injury or exercise, this foot rocker is the ideal device to stretch your feet and leg muscles — and even provide relief for less foot and heel pain. It's ergonomically-designed to fit your foot (no slipping) and allows you to gently rock back and forth, which isolates lower leg muscles, tendons, and ligaments. And you needn't take time out of your busy day to tend to your aching feet and legs — stretch them out while you're reading a book or catching up on your Netflix shows.

Raw and Root Organic Turmeric Latte Mix, $22, Amazon

Whip up a delicious, healthy organic turmeric latte that has anti-inflammatory properties that can boost your immune system and improve gut health. It's simple to make: add hot milk or water and any sweetener you love (brown sugar or agave syrup are super yummy in this drink). Then you can opt to enjoy your latte hot or as a cold, frozen treat. Each latte mix contains 45 servings and is formulated with other healthy spices and ingredients like fennel, cinnamon, and ginger.

Matcha DNA Handheld Electric Milk Frother, $6, Amazon

There are few things better than a latte or warm cup of matcha tea or hot cocoa — but add frothy milk to any of those beverages and you've got a gourmet treat. This is the electric milk frother that will take you to that promised land. This handheld, battery-operated frother has a quality stainless steel shaft and creates foam in seconds. It works with all kinds of milk, including almond and soy, and couldn't be simpler to operate: insert it into a mug with your favorite milky drink, turn it on, and wait 60 to 90 seconds.

Bunk Buddy Bedside Shelf, $29, Amazon

Trying to juggle tech devices while resting in bed is the best way to send those expensive devices crashing to the floor. This Bunk Buddy Bedside Shelf attaches to loft and bunk beds (any type of bed frame up to 2 feet thick) to provide additional storage space for items like phones, laptops, tablets, books, and drinks. These bedside tables are perfect for small spaces and dorm rooms and reviewers say they are "surprisingly sturdy" and easy to attach and detach.

Neogen Green Tea Cleansing Stick, $16, Amazon

Even if you get past TSA with your favorite cleanser, there's always the chance it will explode in your bag and make a mess of your suitcase (and leave you without cleanser). The portable design of this solid green tea cleansing stick is just one reason to love this cleanser. It's formulated with 99 percent natural, hypoallergenic ingredients that include soothing green tea seed oil and green tea leaves. And it starts off as a stick, but transforms into a satisfying lather on your skin — one that removes all traces of dirt, oil, and makeup.

Miracles Now: Inspirational Aspirations and Life-Changing Tools, $15, Amazon

There are times when you need motivation from the universe — especially one that reminds you how awesome you are just the way you are. These self-help cards provide that and more: Each of the 62 affirmation cards presents a tool you can use to help love yourself more and gently pushes you to feel more gratitude for what you already have.

Too Cool For School Pumpkin Sleeping Mask, $13, Amazon

It's entirely possible to exfoliate skin, detoxify and clean pores, and add so much moisture you'll glow from a mile away — all while you sleep. Just apply a thin layer of this pumpkin sleeping mask before bed and allow its beta-carotene goodness to dig deep within the layers of your skin. It'll transform your face overnight, and reviewers say to expect a thick formula that is wonderful at moisturizing dry skin.

KNM Home FingerMitt, $15, Amazon

Regular oven mitts are pretty terrible at giving you a handle on hot foods — you're lucky if you can grip a spoon while wearing one. But these silicone oven mitts offer the solution you need: non-slip gloves that you can wear while grilling or baking. They're made from 100 percent food-grade silicone and come in three fun colors: cool blue, cucumber, and fuchsia.

Ella + Mila Soy Polish Remover, $12, Amazon

Acetone nail polish removers and others laden with chemicals aren't the only effective products on the market. This soy-based nail polish remover is vegan and cruelty-free — and also contains absolutely no drying acetone. Instead, this formula is rich with nourishing ingredients like vitamin E and lavender essential oil. This healthier formula requires one additional step (but it's worth it): wipe all of your nails first and allow the formula to penetrate for 20 to 30 seconds before ridding each nail of polish.

Urbo Keyring Charger Cables, $10, Amazon

Keep this teeny charging cable attached to your keychain at all times and you'll never find yourself with a dead device. This keyring charger cable has a flat, tangle-free cable and comes in a variety of colors. It's compatible with an incredibly diverse number of devices that include iPhones, Apple Watch docks, and iPads.

Basic Witches: How To Summon Success, Banish Drama, And Raise Hell With Your Coven, $13, Amazon

Uncover the power of being a modern-day witch with this guide to mysticism and mystic living. Whether you're curious about DIY herbal potions that boost your energy and concentration, fascinated by witchy makeup and nail art, or could use a little advice on how to make peace with your body, this is a different kind of self-help book — one that gets in touch with your magical, witchy side.

Vitruvi Bergamot Essential Oil, $12, Amazon

The healing properties associated with bergamot oil are plentiful and include things like lifting mood, aiding in digestion, killing germs, and even removing excess sebum from oily skin (note: always use a carrier oil when applying an essential oil like bergamot directly to your skin). Use this 100 percent pure cold-pressed essential oil in a diffuser, or add a few drops to your scarf so that you can keep the scent close to you.

Skinfood Gold Caviar Collagen Serum, $20, Amazon

The gold specks in this fancy gold caviar collagen serum may tempt you to make that first purchase, but reviewers say the very real benefits it provides to dry, parched skin will turn you into a loyal fan of this Korean beauty serum. This highly absorbent serum acts as a barrier and retains moisture better and for longer, especially when you layer it under your regular moisturizer. Your skin will feel smoother and your overall complexion will look more toned, according to reviewers.

Skinfood Rice Mask Wash Off, $10, Amazon

This skin brightening wash-off mask is made from Odae rice water, which has vitamin E and linoleic acids, both of which fight free radicals and promote cell regeneration for more radiant, healthy skin. Use it a few times a week and reviewers say you'll see a major difference in your skin's tone and texture. One reviewer writes: "he rice mask makes my skin feel soft and smooth without the abrasiveness of harsh exfoliating beads."

Vidalia Chop Wizard, $19, Amazon

Give your knives and vegetable-chopping skills (or lack of skill) a rest: this vegetable cutter can chop and dice veggies, fruit, and even cheese in a fraction of the time. This device comes with two sharp insert discs and a catch container that just so happens to be a convenient measuring cup. It's also dishwasher-safe and includes a tool that cleans its lid.

Nano Knock-Out Window and Glass Cleaning Cloth, $17, Amazon

Glass can be a total pain to clean — and streaks are inevitable. But that's why these window and glass cleaning cloths are genius: The patented, double-layer microfiber design allows you to wipe away stains without leaving those pesky streaks behind. Best of all, these cloths clean using nothing but a little water — no chemicals or detergents necessary.

Casabella Guac-Lock Container With Tray, $21, Amazon

Fact: There's absolutely nothing not to love about guacamole — except for its tendency to turn brown way too soon. Eliminate that problem with this guac-lock container with tray, which features a lid that presses down tight and locks out air from your avocado mash to keep it fresher for longer. Spread chips on the tray, place your guac in the middle, and now you've got the perfect snack.

Mia Adora 3D Fiber Lash Mascara, $20, Amazon

Name brand and luxury makeup products may have a bigger marketing budget than indie brands, but that doesn't mean the quality of their products is better. Case in point: This cult-favorite fiber lash mascara, which lengthens, adds volume, and has a non-toxic formula that won't smudge or clump. Reviewers say it boosts lashes by a mile and makes them look lush and dramatic — for less money than most luxury brand mascaras.

AmyHomie Portable Garment Steamer, $33, Amazon

Look polished anywhere you go — without requiring an iron and ironing board. This portable garment steamer is powerful and works fast, providing enough steam to get wrinkles out of clothing in just 15 seconds. It includes a measuring cup, travel bag, and even a detachable cleaning wool brush so you can look your spiffy best wherever you roam.

Boon Stash Multi-Room Organizer, $20, Amazon

Keep all of your knickknacks together in one place with this multi-room organizer, which is made from BPA-free plastic and can be positioned on a shelf, a countertop or even mounted to the wall. Each organizer consists of nine slots that vary in size and can be used to store anything — from pens and scissors in your office to makeup tools and cleansers in the bathroom.

MetroDecor Stackable Water Bottle Storage Rack, $20, Amazon

Water bottles can take up a ridiculous amount of space in your fridge or pantry — but this stackable water bottle storage rack provides a convenient space where you can stack up to six bottles and keep them on your counter and out of the way. It's made from BPA-free, food-safe plastic and can also be used to organize your pantry or cupboards in a more efficient way.

Toolestries Mighty Toothbrush Holder, $15, Amazon

This silicone toothbrush holder and toiletry organizer is waterproof, simple to clean, and has enough compartments to hold everything from toothbrushes and toothpaste to razors, tweezers, and lotions. No need to mess up your walls with adhesives or suction cups — this even grips to shiny surfaces like mirrors or marble.

Cat Butts: A Coloring Book, $5, Amazon

You read the headline correctly: this cat butts adult coloring book is made up of cute cats and, yep, their cute butts. This coloring book is fun, funny, relaxing, and perfect for days when you need to unwind and alleviate stress. One reviewer writes: "This is the cutest gift I have ever purchased."

Plant Theatre Cocktail Garden Kit, $19, Amazon

Got a green thumb and love to make fancy drinks? This cocktail garden kit contains everything you need to grow mint, basil, lemon balm, blue borage, and more — plus it includes a book with 18 original cocktail recipes. The book even contains recipes dreamt up by an award-winning mixologist.

Bamboo Wonder Bamboo Hair Brush, $13, Amazon

Detangle your hair, eliminate clingy static, and prevent breakage with this eco-friendly bamboo paddle hair brush, which is ideal for all hair types. The lightweight brush has a rubber cushioned pad and its bristles provide a stimulating scalp massage that promotes hair growth. Reviewers say this is the gently, high-quality brush you'll use daily and keep forever.

Remay Glide and Shave, $25 (2 Pack), Amazon

Prevent nicks and razor burn by gliding this shave gel bar over legs, underarms, or your bikini area before shaving. Formulated with coconut and tea tree oil, this gel is an antibacterial source of intense hydration, but also provides a safe barrier between your skin and a sharp razor. It's also way more convenient than messy shave gels and creams, and each gel bar lasts about 30 shaves.

GooMart Makeup Brushes Color Removal Cleaner Sponge, $7, Amazon

Unless you own a huge collection of different makeup brushes — and even if you do — there will come a time when you're in the middle of creating eyeshadow magic and find yourself with no spare brushes left. Sure, you can wash and dry a brush, wait forever, and re-use it — or you can dip it into this charcoal color removal cleaner sponge. It immediately removes the pigment and your brush will be ready to use again in seconds. It's also incredibly easy to clean and re-use.

Bed Head Curls In Check Hair Dryer, $24, Amazon

Dry your curls or waves without taking the oomph out of with the help of this hair dryer and diffuser hybrid, which is designed specifically for your hair type. Tourmaline and ceramic technology prevent static and frizz, while three heat settings, two speed settings, and a cool shot button give you more styling and drying options. You can even use it with or without its diffuser attachment.

Lindo FingerCare Massager, $10, Amazon

Enjoy a DIY reflexology treatment with this finger massager set, which includes massage rings to improve finger blood circulation, and a massage roller that relieves tension and spasms in your fingers and hands. It may sound too simple to be true, but many reviewers say this kit helps relieve conditions like tendonitis and arthritis. And it just straight-up feels amazing.

Sunny Bay Extra Long Heated Neck Wrap, $25, Amazon

It has the look of an ordinary scarf, but this heated neck wrap actually delivers a heated treatment for your achy shoulders and neck, whether you're relaxing at home or on the go. It's filled with rice that conforms to the shape of your neck and shoulders, and it's made with warm and insulating fleece. Put it in the microwave once and the heat will last for 30 minutes or more.

Aura Glow Teeth Whitening Accelerator Light, $20, Amazon

Enhance the effect of teeth whitening strips with this teeth whitening accelerator light, a blue LED light that speeds up the teeth whitening process. It has a built-in timer that automatically shuts off and beeps after 10-minute intervals and can be used for up to 45 minutes without requiring a charge. One reviewer writes: "It really works and you see your teeth whiten in first attempt."

Brentwood Home Zuma Therapeutic Foam Bed Wedge Pillow, $30, Amazon

Reading, watching television, or sleeping with back or shoulder pain is a lot easier and more pleasant when you have this comfy foam bed wedge pillow to support you. This hypoallergenic and dust mite-resistant pillow can help with acid reflux, snoring, and allergies. It has a removable, washable stretch knit cover, and you can choose among three sizes to better fit your body.

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