The 10 Queer-Owned Beauty Brands Your Collection Needs ASAP
Let’s get sickening.
It feels like there are more beauty brands than there are stars in the sky. But, with Pride month on the calendar, it’s time to discover even more beauty brands, owned by some of the coolest, most inspiring queer founders. While there’s no shortage of Pride-themed beauty drops this month, few things are better than shopping actual Queer-owned brands to directly show your support for the LGBTQ+ community.
Each of these brands has a unique take on what beauty can be and who it should be for. Spoiler alert: It’s everyone! One brand, Non Gender Specific, even has plantable packaging so you can grow your own wildflowers. (Honestly, I can’t imagine anything cuter than that.) And the creativity, care, and innovation certainly doesn’t stop there. With sustainability, activism, and clean beauty at the forefront, you can’t make a wrong choice with these brands.
You can find out the details on some Queer-owned beauty brands to add to your arsenal below. Whether you’re searching for a new skin care routine or an eyeshadow palette to create some truly sickening looks, you all of it and more from a Queer-owned brand.
We only include products that have been independently selected by Elite Daily's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
“I believe your face is a canvas to create art,” drag queen Kimchi said about her beauty line. “Whether it's subtle or out of this world, makeup can elevate the way you feel about yourself. With the right mug, I feel invincible and confident.” Scrolling through her eponymous brand, you can see for yourself all the vibrant colors that will totally make you feel absolutely unstoppable.
Jecca Blac started in its local trans community, and its founder used her knowledge to teach trans prisoners in all-male prisons about makeup. Its first-ever product, the Correct and Conceal Palette ($29, Jecca Blac), was created to help hide beard shadow. To this day, the brand is a staple for all in the beauty community, but particularly to its LGBTQ+ members.
Sappho is working to become more sustainable with biodegradable plastic and recyclable glass for its products. Whether you’re a beauty newbie just starting out or a pro looking to restock your kit with some new products, the makeup brand has all your usual go-to products.