This Luxe Satin Lipstick Is Under $10 — And It Totally Deserves the Hype

While tinted balms and low-key stains have ruled for the past few years (blame the minimalist makeup trend, and the general question of why bother if you’re still living that all-remote-everything life), there’s no denying that the makeup vibe is shifting in a big way this year — in favor of big, bold lipstick.

And e.l.f. Cosmetics, the brand known and loved for its holy grail-worthy lineup of formulas, is bringing the lipstick love with their new O FACE Satin Lipstick. It’s pulling out all the stops to give you a result worthy of its name. Payoff? Check. Comfort? Check. An elegant feel, down to the tube — with the affordability e.l.f. is known for? Check, check, check. With that in mind, here’s what you need to know about this new incredible formula.

First, let’s talk about the next-level formula. While some long-wear lipsticks can dry out the lips, leaving them cracked and flaky, the O FACE Satin Lipstick does the exact opposite. It’s actually blended with marula oil, which is packed with essential fatty acids and powerhouse antioxidants that help keep lips soft, supple, and smooth — even in the dead of winter. Also inside: 5% squalane, which is naturally found in your skin’s moisture barrier to soften and protect, along with jojoba esters to add an extra burst of moisture. The three work together for comfort that lasts all day, so your lips stay visibly hydrated and plump. Just as important as what’s not inside: Like all of e.l.f.’s formulas, the lipstick is free of phthalates and parabens, and it’s both cruelty-free and vegan.

Then, there’s the color payoff. The O FACE Satin Lipstick delivers intense, eye-popping color in a single swipe. Even better? You’ve got options. The range of 10 shades includes both gorgeous neutrals and bold tones, all of which impart a beautiful satin finish and weightless feel. The variety of highly pigmented hues allow you to seamlessly transform your look from day to date night. Plus, they also accommodate all skin tones, so you can find exactly what works for the look you’re going for.

Maybe the best part: The O FACE Satin Lipstick is housed in a sleek tube that looks like it costs way more than it actually does. (It actually clocks in under $10, meaning you can — and should — scoop up as many shades as your heart desires.) The packaging even features a soft-touch texture and a magnetic closure, guaranteeing the cap won’t pop off in your purse.

The bottom line? O FACE is *the* perfect lipstick, and with its affordable price point, there’s simply no reason not to stock up.