An increasing number of anti-shaming campaigns have started to surface on social media.
You've probably seen Instagram trends that challenge beauty standards and promote gender equality, like the #FreeTheNipple, #LoveYourLines or #JustATampon movements.
Now, these forward-thinking females are pushing for pit power.
Lately, women have been growing out their armpit hair and dyeing it all sorts of stunning shades.
Yep, brightly colored armpits are indeed a real thing, so I guess it's safe to say that the rainbow hair craze isn't just for the strands on your head anymore.
Thanks to celebs like Miley Cyrus, hairy armpits are definitely having a moment in the social media spotlight, as all sorts of women are following suit and making style statements by giving their pits a pop of color.
There are tons of ways to rock this bold trend, and we've seen daring ladies dress up their underarms with everything from monochromatic hues that match their hairdos, to split-dyed pits that let you rock a different color under each arm.
While you probably won't find me rocking purple pits anytime soon, this is a pretty cool trend that sends a powerful message about beauty and body image.
Take a look at the pictures below to see this awesome armpit trend.