H&M To Show During Paris Fashion Week

Fast fashion has been rapidly pushing itself to the front of the fashion rankings for some time now, which is why I wasn’t as surprised as others when H&M announced that they would be putting on a runway presentation during Paris Fashion Week this year.

On February 27^th, the fast fashion giant will show around 25 looks from its fall 2013 collection. This is the first runway show H&M will put on in 8 years (the last was in Central Park in 2005) and the first time that H&M has ever showed a seasonal collection during Fashion Week.

Watch out critics, fast fashion is proving to be bigger than anyone had originally thought.

Ally | Elite.

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