Inspirational Women Respond To Victoria's Secret 'Perfect Body' Ad (Photos)

Several weeks ago, lingerie label Victoria’s Secret launched its new Body by Victoria bra campaign to an immediate uproar from women across the Internet.

The original ad promotes the brand’s Body line of underwear and bras, with a tagline reading,“The Perfect ‘Body.’” Lined up in the background are 10 glamorous, thin models with strikingly similar figures.

Admittedly, the caption refers to the bra and not the women. But, the overall impression remains the same.

Backlash was quick, but no one felt more strongly than the all-female underwear line Dear Kate. The company’s employees penned an editorial note about the lack of body sizes shown in the image.

Instead of simply complaining, Dear Kate’s staff shot their own editorial image made of startup founders, editors and other powerful women.

[caption id="attachment_839218" align="aligncenter" width="600"] Dear Kate[/caption]

This version contains a variety of skin and hair colors, as well as 10 different body types.

[caption id="attachment_839217" align="aligncenter" width="600"] Dear Kate[/caption]

This isn’t the first body acceptance move Dear Kate’s put out, either. In September, the brand launched its fully-lined Ada line.

[caption id="attachment_839219" align="aligncenter" width="600"] Dear Kate[/caption]

Instead of models, the tech and design women modeled for the promotional campaign lookbook themselves.

[caption id="attachment_839234" align="aligncenter" width="600"] Dear Kate[/caption]

Dear Kate encourages activists to sign a petition, already nearly 26,000 strong, demanding Victoria’s Secret apologize for and change its Body ads.

[caption id="attachment_839235" align="aligncenter" width="600"] Dear Kate[/caption]

Join the discussion using the Twitter hashtag #IAmPerfect.

[caption id="attachment_839237" align="aligncenter" width="600"] Dear Kate[/caption]